Once upon a time, a noble barsman, Grim, woke up in Mogador, a strange, far-away land, thousands of miles from Manchester. Battling solitude, and the elements, he climbed sand dunes in soaring heat, and navigated dark streets and alleyways in a medieval medina. With the help of a friend he proved the nay-sayers wrong. Watch Grim take a leap of faith and conquer his demons on a personal journey from struggle to ultimate triumph.
Directed by Steve Blood for Deviant Robots
Shot by Split The Atom
Grim wears Orlebar Brown and RayBan
Steve Blood wears Moncler, Orlebar Brown and RayBan
Location assistance by Castles in the Sand
Additional product assistance by Happy Means Content